ecommcal for May 2014
By Mike Ferretti
NOTE: It’s almost summer! Start promoting items like outdoor furniture, grills, bathing suits,
sunscreen and more.
Returning shoppers are key to success. Email loyal customers with a special promotion to say
thanks.
May 5
Do you have your Memorial Day keywords ready to go? Just completed my updates http://ow.ly/w89hY #ecommcal
May 7
Marketing experts can create more effective marketing campaigns by identifying how most people find your site, and what they do once they get there. If you provide those experts access to the analytic's. http://ow.ly/w89hY #ecommcal
May 10
Launch your Mother’s Day campaign postings and photos. Verify measurements and expectations. http://ow.ly/w89hY #ecommcal
May 12
Website managers can improve site engagement by tweaking pages that have
been causing your visitors to leave. If you provide them the analytics so they know which ones are causing users to bounce. http://ow.ly/w89hY #ecommcal
May 13
Magento annouces release of its latest enterprise edition eCommerce platform version 1.14. This version include a new Responsive Reference Design Theme, Bill Me Later as a payment option and PayPal Express Checkout improvements. Magento Enterprise Edition will also include faster search indexing. The upgrades make it easier and less expensive for retailers to provide seamless mobile experiences and provide new payment options for customers, improving conversion rates and sales. Magento Enterprise Edition (v 1.14) Unlocks the Power of eBay Inc.
May 14
Prepare Memorial Day marketing plans, including campaigns, graphics, copy, etc. http://ow.ly/w89hY #ecommcal
May 15
If you have put prices, promotions or specific features of a product or your business in paid search ads, review them and ensure they’re accurate. http://ow.ly/w89hY #ecommcal
May 16
Review your analytic's to see how you did with your mothers day campaigns. Make notes for next year and future campaigns. http://ow.ly/w89hY #ecommcal
May 19
Prepare Father’s Day paid search keywords. http://ow.ly/w89hY #ecommcal
May 20
Think about a higher bid for your memorial day paid search keywords for specific products. http://ow.ly/w89hY #ecommcal
May 21
EVENT: etail Latin America starts #ecommcal
May 25
Launch your Memorial Day campaign postings and photos. http://ow.ly/w89hY #ecommcal
May 29
Prepare Father’s Day social media marketing plans, including campaigns, graphics, copy, etc. http://ow.ly/w89hY #ecommcal
