Ecommcal October 2014
NOTE: eMarketer estimates that by 2017, 15% of all online purchases will take place via mobile devices although I already have numbers to show that 52% of orders on my sites are from mobile devices.. Have you created and maintained an adaptive version of your website that works well on multiple mobile devices? Or if your big enough, separate mobile apps? This link also talks about re-imagining your storefront to assist your mobile e-commerce site. We see examples of this already that seem to be fairly successful. Movies that also offer Dinner, REI and their rock climbing wall, some examples that may be less obvious are Healthcare facilities like doctors, urgent care or hospitals e-commerce sites selling health insurance, monthly maintenance plans, drug store items. Car dealers selling auto insurance or the other way around. The Tesla model could be used with vehicle delivery from your insurance agents location. This could open up new avenues of revenue for some business owners that understand the buyer experience and coordinate across multiple business types. Throw services into the mix and you could have a real advantage if executed early.
October 1
Shop.org annual summit Starts in Seattle today. Start update if you intend to do any Columbus day event.
Oct 2
Prepare your social media and content for Open enrollment for benefits, private healthcare marketplaces that can start next month. Think about short lived coupons, event, deals to drive early open enrollment. It is not to early to start your email campaigns with last years selections and elections.
October 3
Add or update original content and product-description content to your site to encourage shopper retention. Revise/adjust cross sell and up sell product relationships/rules based on your purchasing data or new product margins.
Oct 6
Start monitoring your top sellers and Order Defect Rate (ODR) using your analytics. Then go back and set up A/B testing to work on changes to flow and content to keep your ODR to under 1%
Oct 8
Work to make sure your Order defect Rate is under 1%. Make sure your entire team knows the goal and works to meet it. Finalize any Columbus day content.
Oct 13
Columbus day, update content.
Luxury Interactive starts today in New York
Oct 16
Start preparing your holiday search key words including using them in your social media, print,& visual campaigns as soon as they are ready. Also think about targeting your competitor brands/products with your keywords.
Oct 17
Create a calendar for your social media holiday coupons, events, contests,etc. Post short-lived coupons on your social media (Facebook, G+,Pintrest, Instagram, you tube, Vine and Twitter) throughout the holiday season. Dont forget to put them on your web site or links directly to these coupons from your site to your Social Media directly. Encourage shares, like, etc to access coupon.
Oct 19
Now is the time to get a jump on Black Friday by planning a “week before Black Friday” or "a week before cyber Monday" sale.
Oct 20
Fashion Digital New York starts. Day 1 (October 20) will be held at Digital Sandbox (55 Broad Street) and will be a day of learning for key personnel who have been mandated with solving specific issues in the near term. Tactical and educational workshops in three key operational categories will be presented by the experts and aimed at e-commerce managers who are implementing solutions within the next 12 months. Day 1 is open ONLY to Retailers. Non-Retailers (i.e. service providers) are restricted from attending Day 1 except sponsors.
Day 2 (October 21) will feature a speaker roster of industry innovators who are shaping tomorrow’s strategies and the future of fashion e-commerce. Day 2 is open to both Retailers and Non-Retailers and will be held at Pier Sixty.
Oct 21
Confirm or update that you’ve added Facebook Like and Google +1 buttons to all your product pages. and updated you tube or vine videos from you or customers showing them un-boxing, using, enjoying products or services from you. Ask for their endorsement(great summer contest that can help drive brand loyalty)
Oct 22
Start testing your social flash-sale strategy for the holidays. Try a theme like elections or back to school. Now is also the time to test in store drivers to see if you can increase in store purchases or multi channel purchases.
Oct 23
Start sending holiday messaged data feeds to comparison shopping engines. Create a comparison shopping engine email list(or tag them(create tracking code)) in your CRM in order to continue to do this and make it easy to see which one are driving traffic to you.
Oct 24
Start sending Open enrollment data feeds to comparison benefit engines. Now that consumers have more choices don't assume they are happy with their employer plans.
Oct 25
Set up or review your Halloween keywords and ad copy.
Oct 28
eTail Brazil starts in Sao Paulo
Oct 29
WWD Apparel & Retail CEO Summit Starts in New York
Oct 31 (Halloween)
Launch your Halloween campaign postings and photos.
Using this Calendar can help you take some pressure off this busy fall season with the confidence that your campaigns continue to produce. Dont forget to check back for next months calendar.
http://experienceditprofessional.blogspot.com/2014/04/october-2014-ecommerce-calendar-ecommcal.html
Feel free to post your Oct tasks in the comments below. Feel free to add an industry hashtag and I'll add it for you for next years calendar.
