Ecommcal August 2014
NOTE: Use analytic's to figure out the cost of acquiring a customer. Measure the success of your customer services by following up with a brief survey after any support interaction with a shopper. Automating this process in your CRM system makes this easy and you can set it up so it is not a burden to your customers.
August 4
Prepare to launch back-to-school campaign postings, graphics and photos.
http://ow.ly/w8jWI #ecommcal
August 6
Start preparing for the holidays now.Take time to analyze your Q4 performance now. What did you do right/wrong last year? Start a plan to maximize this holiday season. http://ow.ly/w8jWI #ecommcal
August 11,12,13,14
EVENT: eTail East in Philadelphia this week. #ecommcal
August 18
Now is a good time to Start planning your holiday marketing promotions and timing. http://ow.ly/w8jWI #ecommcal
August 19
Holiday Prep-Calculate advertising spending YTD and use those numbers to determine how to maximize your planned holiday budget. http://ow.ly/w8jWI #ecommcal
August 21
Prepare your paid search keywords for your Labor Day campaigns. http://ow.ly/w8jWI #ecommcal
August 26
Set up or update all your social properties & webstores and start testing keywords and measuring clicks. Limited resources? Prioritize products so you work on the high priorities first. then if you run out of time or resources you hit the important stuff already. http://ow.ly/w8jWI #ecommcal
August 31
Launch your Labor Day campaign postings and photos. http://ow.ly/w8jWI #ecommcal
Using this Calendar can help you take some time off this summer with the confidence that your campaigns continue to produce. Dont forget to subscribe to our July calendar.
Feel free to post your June tasks in the comments below. Feel free to add an industry hashtag.
