Begin Testing Early
Holiday promotions can be fiercely competitive, it's little surprise that many retailers plan all seasonal activities in advance. To ensure you're delivering an optimal user experience, consider testing the promotional campaigns you plan to run as early as October to be certain they run properly. A bonus? You can see which promotions your customers have a more favorable response to and adjust your strategy accordingly.
Find more things to do during October for your ecomm or health care site
Thoroughly QA Your Pricing
Check all of your pages to ensure both full prices, social media prices, and discounted prices show up correctly. This goes hand-in-hand with testing your promotions and social media
Check All Steps of Your Holiday Checkout
Consider providing customer service numbers in case shoppers have a last-minute question, or offer a live chat session during the shopping experience. For customers who aren't yet ready to buy, offer them the chance to save items to a wish list. And, if possible, consider extending your cart life since many shoppers may choose to return later to complete the transaction. Show if other social media contacts have recently purchased goods or reviewed items from your site and show those
Tune Up Your Site Search
Anticipate what shoppers will be looking for by revisiting what they searched for last year. Knowing what was popular in the past will help optimize your site structure going forward. This includes your search keywords to the product specific page or reviews. While we are on search, think about socail media searches and the keywords and pages to make a quick purchase
Test Common Navigational Paths
When consumers shop for gifts, they tend to browse more than search. Test how they navigate your site to ensure you're making the shopping experience as easy and seamless as possible. These insights can also give you the ability to help them find the products for which they may be searching. So if you can offer suggestive selling make sure it is in these navigational paths
Optimize Your Product Detail Pages
Be sure all promotions are displayed and decision-making criteria, such as warranty, key product details, size and color, are listed above the fold. Check images and pricing for accuracy and clarity.
Explore Remote Usability Testing
Even though browsing your site may be simple and user-friendly to you, will holiday shoppers agree? You should consider doing some usability testing when your holiday catalog is ready in a staging or development environment to ensure it's as easy to navigate as possible. There could be some issues you may have overlooked entirely. Don't forget to check your mobile or social sites for simple navigation and usability. Using your analytics you may find tuning your site for mobile or social traffic will increase your purchases.
Review Tech Stats to Ensure the Site Can Handle More Traffic
Even if you have done everything you can to merchandise your site for the holiday, it will all be for naught if the back-end can't support the additional traffic. Work with your IT team(cloud provider) to set up and schedule load testing to prevent downtime during the most critical holiday shopping times.
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